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Naturals Are Still Heavy Hitters, Says Kline

New report shows growth in US, Western Europe for green SKUs.

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By: TOM BRANNA

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It’s easy being green, according to new findings from Kline & Company. Demand for natural personal care products remains strong within the well-established markets of Western Europe and North America, maintaining high growth rates. While the segment’s 2011 growth waned slightly compared to the five-year compound annual growth rate of 13.9%, it still consistently outperformed the overall beauty market. Both of these markets are distinctly different as market leaders vary from...

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